3 Business Benefits of Localization
- Increase Sales With Localization When deciding where to buy, 56% of eCommerce customers say having a website in their language is more vital than price. ...
- More Loyalty, Less Churn With Localization Nelson Mandela once said, “If you talk to a man in a language he understands, that goes to his head. ...
- Drive Better Brand Integrity With Locaization
What are the advantages of localization?
On January 21, 2022, a webinar about next-generation nuclear localization signal (NLS)-therapeutics was held, and the recording is now available for those who are interested but missed the live event to watch again. Dr. Jeffrey Leyton of the Université de ...
What is localization, and when do you need it?
Localization is the entire process of adapting a product or content to a specific location or market, according to the VINALOCALIZE. Translation is the process of converting text from one language to another. Translation is one aspect of localization, but localization is more extensive
Why is localization important for your business?
(Mass Appeal) – With social media playing such a big role in our lives and businesses, it’s important to get it right ... You round out a long work week with friends at your favorite local water hole where drink specials are abound.
How important is localization?
What Makes Localization Important?
- Enter New Markets. A small business faces challenges in its initial growth. ...
- Customer Satisfaction. Once upon a time, a popular brand like McDonald’s faced angry outbursts from the Indian audience. ...
- Revenue Generation. ...
- Cultural Respect and Appropriation. ...
- Brand’s Goodwill. ...
Localization reduces the barrier to entry on a completely new market and helps you to better connect with customers
Localization vs globalization is not a new debate. Yet, when you want to get clients in a foreign country or expand your business globally, you will find that you face a few barriers. Regardless of the product or service you offer.
Localization strategy helps you to increase revenue
Every culture has different values and norms and like it or not, you should be able to adopt them if you want to expand your business in a specific region. A bigger target market translates into a great potential for more revenue.
Stand Out From Your Competitors
Assuming you have a monopoly on the market, you would be in a more than happy (and absolutely unique) situation of not being forced to compete with other businesses to attract your customers. However, we can say with certainty that this is not the case now, especially since the COVID-19 pandemic has accelerated digitization by more than 10 years.
Localization helps enhance your local SEO
Even if you are not a marketing or SEO expert, you are aware (in one way or another) that more informative content which also matches people’s search intent ranks higher in Google’s search results .
