9 Benefits Companies Get When Sponsoring an Event
- Brand Visibility. Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. ...
- Targeted Marketing. ...
- Consumer Perception. ...
- Efficient Lead Generation. ...
- Sales Goals. ...
- Content Strategy. ...
- Audience Insights. ...
- Business Relationships. ...
- Return on Investment. ...
How to get the most out of sponsoring an event?
Sponsor promotion can be done in the following ways:
- Having staff members wear clothing with the sponsor logo
- Giving away promotional items
- Through banners, flyers, and posters
- Through digital ads presented on signage systems
- Incorporating the sponsor’s own products and services into your presentations
- Publicly thanking the event sponsors as the conference comes to a close
What benefit do you have through becoming a sponsor?
Together Let's Reach New Heights
- ☐ DIAMOND ANNUAL SPONSORSHIP $25,000 USD. Prime booth space at any or all TMJ & Sleep Therapy Centre International events. ...
- ☐ EMERALD ANNUAL SPONSORSHIP $10,000 USD. Prime booth space at any or all TMJ & Sleep Therapy Centre International events. ...
- ☐ SAPPHIRE SINGLE SERIES SPONSORSHIP $6000 USD. ...
- ☐ RUBY PARTNERSHIP ANNUAL SPONSORSHIP $2400 USD. ...
What are the advantages and disadvantages of sponsorship?
While sponsorships can help create a good public image, brand awareness, and loyalty, they can also present some risks, including the perception by participants of manipulation and negativity towards changes brought about due to the sponsorship.
How to find the perfect sponsor for your event?
This should include the following:
- Company name
- Location
- Compatibility score – discussed below
- Primary and secondary contact information
- Website and social media links
- A list of brands, products and services
- The sponsor’s marketing objectives
- Target audience details
- Current sponsorship arrangements – a list of existing sponsorships
- Operational areas and geography
What does sponsors get in return?
Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers. If you're looking to stretch your marketing budget, here are 10 reasons to sponsor an event.
How does sponsorship benefit a business?
Benefits of sponsoring eventsIncrease return on investment. ... Build business relationships. ... Gain valuable insights. ... Expand its content strategy. ... Foster a positive reputation. ... Generate leads. ... Reach sales goals. ... Benefit from association.More items...•
What are 4 benefits of sponsorship?
Below, I've listed four key benefits of sponsorship for your small business.It promotes a positive brand. Your brand is the most important commodity your small business has. ... It increases brand awareness. ... It reaches a wider demographic. ... It enhances customer experience.
How do events promote sponsors?
7 Ideas for How to Display Sponsors at an EventOptimize Your Event App Content. ... Create Sponsored Wi-Fi Network Names & Passwords. ... Promote Sponsors Across All Venue Screens. ... Encourage Sponsorship Beyond the Usual. ... Offer Sponsored Charging Stations. ... Provide Sponsored Photo Opportunities. ... Create an Event Game.
What do event sponsors offer?
Some examples of sponsor ROI for an in person event might include:Logos on printed materials like programs, banners and signage.A booth space where to sell products or advertise services.Names read during announcements.Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags.Logos on event t shirt.
Why would a company sponsor an event?
Brand Visibility One of the best reasons to sponsor an event is the number of people that will have eyes on your brand. This is an opportunity for your business to either solidify your presence in a market, or to start working on brand recall or introduction while tapping into a new market.
What do event sponsors want in return?
What do event sponsors want? At a high level, event sponsors want their brand to be associated with an event – either because the event is for a good cause that the sponsor wants to publicly support, or because the event is hosted by a business that can promote the sponsor's brand in some way.
What are three benefits a business receives from sponsoring a sport event?
What are three goals of sponsorship that all business have? High sales, to keep up with the competition, and attracting media attention.
How do you reward sponsors?
10 creative ideas for sponsor rewards - SPONSOR.ME blog....Here are my top 10 rewards for those who help make events happen:Branding. ... VIP attendance. ... Attendance package. ... Name recognition. ... Progress tracking. ... Tickets to events. ... Pamphlet advertising and product promotions. ... Meet the athlete/team.More items...•
What are sponsorship opportunities?
A sponsorship proposal is a formal offer to do business. And an event sponsorship proposal specifically offers businesses opportunities to do business with your event. Sponsorship opportunities can come in many forms, including: Exhibition space. Speaking opportunities.
What is the main goal of a sponsorship presentation?
The idea of sponsorship is to develop strong relationships between the business and its customers due to their common ties with the sponsored individual, event, sport, or organization.
What is the benefit of sponsorship?
Sponsorship benefit #4: Measurable outcomes over promises. Sponsors have outcomes they’re seeking to achieve, like increased brand exposure or new customer acquisition. No matter the outcome, they’ll want to measure every aspect of their sponsorship to ensure they’re on track.
Is sponsorship a philanthropic activity?
It may sound heartless, but sponsorship is not philanthropy. And it’s certainly not the same as advertising. Savvy sponsors expect you to wield your event’s in-person influence to give them a warm introduction to your event audience.
Do brands invest in sponsorship opportunities?
Brands will not invest in a sponsorship opportunity unless they think they’ll gain a return on investment (ROI). Some companies have an ROI ratio that they use. 4:1, for example, is a fairly common one, and it means that a sponsor would want to make four times the value of their investment in order to justify the marketing spend.
Why sponsor an event?
By sponsoring events, you can gain exposure to prospective customers and highlight the human side of your company. Additionally, when a representative of your company attends the events you sponsor, you can learn valuable information about your customers, develop a mailing list and promote your services or products.
Why do companies sponsor events?
Unlike advertising, which shares specific messages about a company or product in the hopes that it will increase sales, sponsorships improve a brand's recognition and reputation because they support specific events that your target audience cares about. As a result, prospective customers associate your company with the event or activity.
How do sponsorships increase brand recognition?
This often happens through mentions in the press or social media and event advertising, like radio spots, signs and featured ads. You can take advantage of this exposure by offering attendees free branded materials through promotional giveaways.
Why is sponsorship important?
People typically enjoy supporting brands that invest in their community and spread positive messages. By sponsoring an important cause, you can attract media attention, set your company apart from larger brands and inspire brand loyalty. Determine what your target audience cares about, and choose causes that align with these values in some way.
What happens when a company sponsors an event?
When a company sponsors events or organizations, people often assume that it is reputable and reliable. As a result, consumers have a higher likelihood of purchasing services or products associated with the brands sponsoring high-profile events.
How do sponsorships help a company?
Sponsorships can provide a great source of new material for a company's content strategy. By promoting your involvement in an event or activity, you can drive traffic from the event and increase your engagement. A great way to do this is by creating content themes and hashtags.
Why do community events need sponsors?
Community events often rely on the support of sponsors so they can minimize costs and provide exciting programs. For the sponsors of large business functions, charity events and trade shows, these promotional opportunities typically sponsor things like: Branded merchandise, such as tote bags. Shuttle buses. Display computers.
Why do companies sponsor events?
Heightened visibility due to positive publicity through the media is another reason corporate sponsorship of events – especially those that attract large numbers of people like popular sports events – can be the most effective marketing tool. Every corporate sponsor seeks the widest exposure possible in both print and electronic media. This publicity increases the visibility of the company’s products and services. The various kinds of media that cover the event usually include the names, and even pictures, of the sponsors. This kind of mass coverage by the media that the sponsor gets is usually unaffordable, if the company were to purchase it. Therefore, in order to maximize the impact, the company sponsoring the event should augment the media coverage the organizers arrange. In fact, sponsorship often can generate media coverage which may not have been otherwise available.
Why do small businesses sponsor sports teams?
However, now smaller companies are sponsoring everything from local volleyball and softball teams to fairs, festivals and clean-ups of parks as an effective method of boosting their visibility in their community. Most of these sponsorships help these companies to enhance their public profile relatively cheaply.
How does sponsorship help a company?
Irrespective of the size of the company, however, experts in the field tout a broad spectrum of benefits that can be gained by sponsorship aside from enhancing visibility and image, such as differentiating the company from competitors, helping to develop closer and better relationships with customers, both existing and potential ones, showcasing services and products, and even getting rid of outdated inventory. These experts go on to say that when sponsorships are strategic and well-conceived, they can boost both short-term and long-term sales.
Why is sponsorship important?
Sponsorship of events in particular can be especially effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities, and of course customers. It can be particularly beneficial for companies that take part in international trade, because sponsorship transcends cultural and language barriers.
What is sponsorship in hospitality?
Sponsorship that involves hospitality always appeals to companies. The advantages may involve exclusive networking opportunities like golf competitions or receptions of VIP’s, which can be used to meet significant customers and consolidate business associations.
What is sponsorship benefit?
Although still in its infancy, corporate sponsorship, which is also referred to as "event marketing", or even "cause marketing" when charitable or nonprofit events are sponsored, is a form of advertising where business entities pay to be connected with whatever event they promote. ...
What should organizers provide you with?
In addition, the organizers should also provide you with details like the target audience that are expected, media coverage plans, and what obligations you have as a sponsor. It is also important to find out the kind of support the organizers will provide, and exactly what your sponsorship money is buying.
What does it mean to sponsor an event?
What does it mean to sponsor an event? Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.
How to make the most of sponsorship?
To make the most of your event sponsorship, decide what you want to achieve before you go. Come up with a metric to measure your efforts, so you know if an event is worth attending again. The benefits of event sponsorship are endless if you put in the effort to forge connections.
What percentage of sponsors use social media?
According to ESP, 98 percent of sponsors uses social media to promote their involvement. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags. Even better, event promotion doesn’t end with sponsors.
What does attending in person do?
By attending in person, you can learn about customers, promote your products, and build a mailing list. Event holders typically provide data about attendees or attendance rates in advance. Do your research well, and you can plan a strategy for meeting as many people as possible. Sales Goals.
Why is it important to create an image of success and authority for your business?
Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies that they trust to meet their expectations. If your business looks profitable, customers believe you can deliver what they need.
What does it mean to sponsor an event?
What does it mean to sponsor an event? Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.
What does sponsorship do for a business?
Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. The bigger the event, the more press and social media mentions you get before, during, and after the event day. With many sponsorships, you get featured ads, signs, or radio spots that boost brand recognition.
Why is sponsorship important for a business?
Strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention.
What happens if you plan promotional giveaways?
If you plan promotional giveaways, a huge number of people will be toting your branded swag. Quality matters, so choose events with a track record of attracting good press and customers.
How valuable are post event reports?
Established organizations and member associations often hand out data about the event performance. In ESP’s findings, 46 percent of sponsors considered post-event reports to be extremely valuable. Thirty percent valued business ideas they gained from events, and 34 percent valued info on audience perceptions.
How does public perception affect business?
Public perception can make or break your business. On the other hand, customers form positive opinions when your business is tied to high-profile events. Customers will assume your business is reliable and reputable if you can sponsor other organizations. In a 2016 survey, the Event Marketing Institute found that 74 percent ...
Why is it important to create an image of success and authority for your business?
Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies they trust to meet their expectations. If your business looks profitable, customers believe you can deliver what they need.
How to find sponsors for your event?
You already know your event inside out? Great! Now it's time to identify the possible sponsors you can reach out to. The first step is to do research. There are many ways how you can collect data for your research: 1 Use your own data from previous events to find what worked best for you. 2 Use available tools for sponsorship. There are many sponsorship platforms, like SponsorMyEvent, Sponseasy, SponsorPitch and many others that connect organizers with people and companies that are interested in sponsoring events. 3 Search for influential people and companies that deal with topics that are relevant to your event topics, and get them on your side by offering them value. 4 Research your competition through different platforms for events, like Eventbrite, 10times, and others. These platforms provide you with a list of events that you can easily filter and find the ones that are similar to your event. 5 Research sponsors of your competitors. These companies are more likely to sponsor events that are similar to events they already have sponsored. 6 Take advantage of your network and gain insights from people who are more experienced. Don't be afraid to ask for advice from experts and people working in the same field. You would be surprised how many of them are willing to share their experiences with you. :)
Why is it important to provide the best attendee experience?
It is in the interest of the organizer to provide the best attendee experience because a happy attendee equals a successful event. Your hard work will be paid back in different forms, whether it is the increased credibility through positive word-of-mouth, or the data about your audience that you can use to improve your future events.
What are some ways to promote your brand?
Besides the traditional brand exposure tactics, like print media, brand mentions, sponsors showcase on your website, branded booths, sponsored social posts, merchandise, etc., you can offer them speaking opportunities, interaction with attendees through networking sessions, or access to some of your event data that could be valuable for them.
How do sponsors help your brand?
Sponsorships can also shape and improve your brand image by affecting the public perception of your event. Sponsors are usually people or companies that are well-known or have a considerable impact on the community in their specialized fields. Finding the right sponsor who influences your target audience is a great start to a successful event, as it helps you gain the audience's trust right from the beginning when your event is tied to them.
What is event sponsorship?
In a nutshell, it is a type of advertisement, where influential people and companies seize the opportunity to raise their brand awareness through events in exchange for financial support. It is, however, not just the money that could be involved. It could be built upon in-kind values as well, such as providing the venue, catering services, technology facilities and tools, or donating prizes for attendee engagement activities at the event.
Why is sponsorship important?
Sponsorship is a powerful marketing tool that can help you improve your event in different aspects. Let's look at the 4 simple reasons why it is worth it to spend the time researching, prospecting, connecting, and securing sponsorship for your event.
What are the platforms for sponsorship?
Use available tools for sponsorship. There are many sponsorship platforms, like SponsorMyEvent, Sponseasy, SponsorPitch and many others that connect organizers with people and companies that are interested in sponsoring events.
How does sponsorship help in sales?
With event sponsorship you get to increase your sales. You can put your products in the hands of your target audience and let them experience it. You can also pass on some free samples which will lead to increase in sales.
Why sponsor an event?
Sponsoring an event gives you a lot of content for ramping up your strategies. These events put your brand name in every possible social media platform including their event’s official website boosting your reach on social media.
Why do businesses sponsor events?
Event sponsorship is a way to show that your business supports a cause or mission about which your customers are passionate about . It helps you to build an image in the society and connect with customers on an emotional front.
What is event sponsorship?
Event sponsorship is an opportunity to meet non-competitive companies from the industry. You can meet with a lot of small and big businesses in these events. And talk about collaborating in the future.
What happens when a business sponsors a big event?
When your business sponsors a big event with a wide enough base, the public perception of your business is as big as your sponsee. People see you as big professional and reputable business.
Is sponsorship affordable?
Sponsorships is Affordable. Running an ad campaign on TV, radio and print ads work well together. However, these take a great deal of your time and cost you thousands of dollars. With event sponsorships, your target market is right there in the event itself.
Why do sponsors want to sponsor an event?
When potential sponsors see a more established brand attached to the event, they might have more confidence in the event. It may be better able to draw a bigger event turnout.
Why is sponsorship important?
For many events, sponsorship is the key to powerful marketing. In addition to raising funds, having one or more event sponsors can open up opportunities for:
What does the reputation of potential sponsors determine?
But the reputation of potential sponsors and their perspective on events will determine what kind of partnership you’ll ultimately have with them and even how successful your event will be overall.
What is the little risk little gain approach?
This “little risk, little gain” approach lets the sponsor test the waters with your company. This way, they don’t take a big hit if the event doesn’t go well.
How to choose a sponsor for an event?
The key to choosing the best sponsor for your event is to fully understand your event goals, know what you want out of a sponsorship, and get really clear how your event provides value to potential sponsors.
How to attract sponsors for a small business?
The solution? Reach to other companies in your industry and partner up to produce the event.
How to show respect to potential sponsors?
Showing respect for a potential sponsor’s time is important. Brief emails and meetings show that you respect them. Plus it’ll show (not tell) that they won’t have to overinvest beyond what they originally agreed to in the first place.
