Steps to turn your features into benefits
- List down all of your features. These are the features that were listed on the site. ...
- Add “so you can” suffix Now add the words “so you can” at the end of the sentence and try to finish the sentence with a benefit for ...
- Make it emotional
- 1) Clearly define the feature itself. ...
- 2) Describe why/how the feature is a benefit to the client. ...
- 3) How is that different than others? ...
- 4) Why is that better? ...
- 5) Pose a closing question.
What are features and benefits?
Features are facts about products or services; they add credibility and substance to your sales pitch Benefits give customers a reason to buy because they explain how your product or service improves their lives To translate features into benefits, answer the question “So what?” Persuasive copy requires a mix of features and benefits.
How do I translate technical features into business benefits?
The easiest way to translate technical features into business benefits in an orderly fashion is with a "So What" Table. 2. To build a "So What" Table: a. Start with technical features or benefits in the left column.
What is the heading for technical features/benefit?
I use the heading "Technical Features/Benefits" here, because in many cases, especially with services, it's easier to identify and deal with a technical capability or benefit, rather than a discrete feature. Let's say your company manufactures a new, solid state energy storage product.
What does your website features mean to your readers?
Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them. What’s your website like? Full of features? Or are you telling your readers what these features mean for them? Features are facts about products or services; they add credibility and substance to your sales pitch
Can a feature be a benefit?
The difference between features and benefits: A feature is a part of your product or service, while a benefit is the positive impact it has on your customer.
How do you write features and benefits?
How to describe features and benefits on your websiteHighlight a key benefit (or problem you avoid) in your headline or subhead.Use bullet points to list a series of features and benefits, because they're easy to scan; mention the most important points first or last.More items...
How are features and benefits related?
Features are aspects of your product, which could be technical or descriptive. Benefits are why that feature matters for your customers. In other words, how that feature makes their life better. Features tell customers what, and benefits tell customers why.
How do you sell using features and benefits?
How to use feature-benefit sellingStudy a product or service's features. ... Identify benefits of the features a product offers. ... Start your pitch by asking questions. ... Locate customer needs. ... Make connections for customers.
Which is more important features or benefits?
Although benefits are generally more important than features, there are some times when features make all the difference: When all the products in a category provide the same basic benefits, a unique feature may provide a competitive advantage.
What are some examples of features?
An example of feature is freckles. An example of feature is a guest speaker at an event. An example of feature is a cover story in a magazine. An example of feature is a new movie coming out.
Should you sell features or benefits?
Ask not what your customer can do for you, but what your product can do for your customer. Yes, that's right, you need to sell benefits not features. If you are not focusing on the benefits that your product or service has for its intended audience/customer, then you're not just doing it wrong.
Why features tell but benefits sell?
Features tell, benefits sell. Features are often technical in nature, describing what the product or service does. Benefits, on the other hand, paint a picture of success in the prospect's mind of how it will change their life in some way.
IS features the same as advantage?
A feature is what a product has. In essence, the core components of your product or service; sometimes referred to as the bells and whistles or buttons, knobs, levers, switches, format, platform etc. An advantage is what the product does or how it performs against a competitive product.
What is feature benefit strategy?
Feature-benefit selling is a straightforward but highly effective sales strategy. The premise behind it is simple: the salesperson's job is to connect the features of their product to the benefits the customer will receive if they use it.
How do you write a benefit?
How to Write a Benefit Statement in 5 StepsIdentify the Problem. If you're having the right conversation with your customer, this should be the easiest step. ... Highlight a Feature. Which aspect of the product or service is going to alleviate their problem? ... Spotlight the Benefit. ... Present an Action. ... Share the Result.
How do you explain the benefits of a product?
How To Describe Product Features As BenefitsDefine Your Customer.Make The List Of Features.Turn Them Into Benefits.Check What Will Be Best For Your Customers.
How to translate technical features into business benefits?
The easiest way to translate technical features into business benefits in an orderly fashion is with a "So What" Table. 2. To build a "So What" Table: a. Start with technical features or benefits in the left column. b. Put yourself in the shoes of your target prospect.
Can surface benefit be linked to deeper commercial benefit?
In most cases, that surface benefit can be linked to the deeper commercial benefit with a simple statement… if it isn't already blindingly obvious. One other thing. When your table is complete, you may find the same commercial benefits in more than one row, i.e., for multiple features. That's fine.
Steps to turn your features into benefits
There are very easy steps to convert your features into benefits. Let’s take the example of a video conferencing product that I saw in ProductHunt. I will walk you through the 3 step process to convert the features into benefits.
Step 3: Make it emotional
Take each feature that your product does and ask yourself how it helps achieve your user’s desires or helps alleviates his fears.
What is the difference between features and benefits?
Features are facts about products or services; they add credibility and substance to your sales pitch. Benefits give customers a reason to buy because they explain how your product or service improves their lives.
How to highlight a key benefit?
Highlight a key benefit (or problem you avoid) in your headline or subhead. Use bullet points to list a series of features and benefits, because they’re easy to scan; mention the most important points first or last. Avoid technical language your reader doesn’t understand.
What are the benefits of designing a kitchen?
Real benefits connect to your customer’s desires, such as saving time; reducing costs; making more money; becoming happier, healthier, more relaxed, or more productive. Let’s say you design beautiful kitchens. You can answer So what? in different ways: You’ll have a kitchen where you can relax and feel at home.
How to help clients with their desires?
Sneak into your client’s minds. Learn what they secretly dream of. Understand how you can fulfill their wishes and desires. And how you can help them avoid trouble and hassle. When you connect your know-how and enthusiasm to your client’s desires, the magic happens. Your business will grow. You can increase your fees.
How to keep your reader's attention?
To keep your reader’s attention, you need to introduce a problem now and then. People want to avoid problems and glitches. They don’t want to get any hassle. So rather than be positive all the time, you introduce a problem, and you immediately draw your reader’s attention.