how to write a benefit statement

^{How to Write an Effective Benefit Statement for Your Product or Service}

• Understand Your Target Market’s Main Problem. In order to write a captivating benefit statement, you need to first identify the main problem your target market is facing that you can ...
• Differentiate Between Features vs. Benefits. It’s critical to understand the difference between features vs. benefits, especially when writing the benefit statement for your business.
• Figure Out the Value to Your Consumer. Benefit statements are all about value to the consumer in relation to the problem they are experiencing.

How to write an effective benefit statement for your business?

To wrap it all up, the key to writing an effective benefit statement is to keep it short and sweet. Think as if you were the consumer: you want something that grabs your attention in an instant. Having a long-winded statement is only going to bore your consumers and drive them to other businesses that can get their message across more efficiently.

What is the purpose of the benefits statement?

The document is a comprehensive view of the various benefits for which each employee is enrolled. Benefit plans can be complicated and your employees may not understand the statement, or the details of the various perks and provisions.

How do you write a cover letter for a benefit statement?

Write the cover letter in a business format with a professional tone. Use simple wording when discussing the benefit statements so that everyone is able to understand the purpose. Keep in mind that the same cover letter will be going to all employees, many of whom have varying degrees of responsibility and education levels.

Why should you include numbers in your benefit statement?

The reason why using numbers in your benefit statement is highly effective is because there’s a science behind it; the use of numbers can actually drive sales conversions and influence customer behaviors. 5. Showcase the relevant feature (s) of your solution that makes the big benefit possible

What is an example of a benefit statement?

The so-what test reveals more to it, for example: “So we save clients time, and there's less to worry about.” That's a strong benefit statement; however, spelling all of that out may or may not be the most effective. Here are two benefit statements to compare: “We've been in this services space for 25 years.

What is a benefit statement?

A benefit statement is a clear and concise statement that communicate the benefit of a product, program, or service to the reader.

What is an employee benefit statement?

Benefit Statements, also called total compensation or total reward statements are provided to employees by HR and benefits management to show them a true picture of the costs and value associated with their benefits.

How long should a benefit statement be?

Depending on your budget and imagination, your benefit statement can be anything from a basic one-page summary (illustrated to the right) to a medium level complexity report to a personal portfolio with lots of bells and whistles.

How long should be your one sentence benefit statement?

Keep it short. I'm talking no more than 10 to 12 words, ideally less. Remember, you don't have much time. If your statement is too long, people may move on before they've even finished reading or hearing it.

How do I get my EI benefit statement?

The benefit statement is mailed to you shortly after you apply for benefits. The statement includes your access code (4 digit number), which is printed in the shaded area at the top of the benefit statement. Your access code is needed to submit your required bi-weekly reports.

What should be included in a total rewards statement?

Medical benefits coverage—include amount paid by employee and employer. Flexible spending account information. Paid leave—include vacation/sick/PTO, holiday, personal, bereavement, military pay, jury duty, etc. Disability insurance.

Should benefits be included in salary?

The employer-paid portion of any insurance benefits given to you should also be included in your total compensation assessment. You will need to add the value of health, dental, vision, life, disability, worker's compensation, unemployment and any supplemental insurance policies to get the total.

What should be included in a benefits package?

Benefit packages may offer such things as a car allowance, cellphone, gym membership or travel reimbursements to lure top talent from around the world, but they usually start with health insurance for employees, and if possible, for their families. Sometimes, a health care flexible spending account is included.

What is a key benefit claim?

The Key Benefit Claim The KBC describes what a product or service has to offer different from, or superior to, competing products in the market (Rossiter & Bellman, 2005).

What is a product benefit example?

Benefits are the reasons customers buy the product or service. For example, the benefits of some ovens to buyers include safety, ease of use, affordability, or—in the case of many ovens that feature stainless steel casings—prestige.

How do you explain the benefits of a product?

How To Describe Product Features As BenefitsDefine Your Customer.Make The List Of Features.Turn Them Into Benefits.Check What Will Be Best For Your Customers.

What Is A Benefit Statement?

Essentially, a benefit statement is a written description that clearly communicates the primary benefit of your product or service.

Why Are Benefit Statements Needed?

Unfortunately for us humans, we have an attention span of 8 seconds – shorter than that of a goldfish!

7- Steps To Writing A Compelling Benefit Statement

This can be done through a myriad of methods including focus groups, surveys, and customer interviews.

Where To Utilize Your Benefit Statement

If you have no idea where a benefit statement belongs, here are some common pages where you can showcase them on your website.

3 More Benefit Statements To Draw Inspiration From

Now that you know how to create and where to use your benefit statements, let’s dive deeper into three awesome benefit statements done right from the world’s biggest brands.

A Great Benefit Statement Requires Great Copywriting Skills

Whether you’re a business owner, entrepreneur, or marketer, having an effective benefit statement can do wonders for your messaging.

What is a benefit statement?

A benefit statement is a clear and concise statement that communicate the benefit of a product, program, or service to the reader. I’m sure you have heard experts preach the successes that come from marketing with benefits and not features. The problem is, when you’re creating content, often the features feel like benefits because you believe ...

Why do features feel like benefits?

The problem is, when you’re creating content, often the features feel like benefits because you believe wholeheartedly in what you’re selling and you believe every part of the project is important. For prospective clients, however, they don’t care about the features until they understand the benefits.

Is it easy to create a benefit statement?

Creating a benefit statement doesn't have to be painful. In fact, using the example and sample benefit statements above, creating your first one is extremely easy. It starts with understanding your client's problems and ends with your benefit statement communicating how your products and services create lasting results.

Why is it important to define a benefit before a project is commissioned?

It follows that defining a benefit before a project is commissioned is important. Not only does this allow us to judge whether a project is likely to be commercially viable, it also allows us to make sound judgements between projects that are competing for finite resource.

What is benefit management?

At the risk of oversimplifying, the key goal of benefit management is to discriminate between projects that deliver high, medium and low value, ultimately ensuring that higher value projects are commissioned over those that deliver lesser value. It is a system by which MI pertaining to project goals, and the successful attainment of those goals, is gathered and made available to a business.

Differentiate Between Features vs. Benefits

It’s critical to understand the difference between features vs. benefits, especially when writing the benefit statement for your business. Features focus on how the product functions, while benefits focus on how the product affects the consumer. While features are important in the sales process, they are not what drives the sale.

Figure Out the Value to Your Consumer

Benefit statements are all about value to the consumer in relation to the problem they are experiencing. Benefits can include:

What is a benefit statement?

Provide a name and contact information for the staff should they want further information on any of the benefit plans for which they are enrolled. The benefit statement may cause some employees to realize that their coverage should be different, or that they are unsure of what is available to them. Staff members may also realize that they have benefits available to them that they do not use and would like more information on how to take advantage of the offerings.

What is a quarterly benefit statement?

The document is a comprehensive view of the various benefits for which each employee is enrolled. Benefit plans can be complicated and your employees may not understand the statement, or the details of the various perks and provisions.

How to write a cover letter for a job?

1. Write the cover letter in a business format with a professional tone. Use simple wording when discussing the benefit statements so that everyone is able to understand the purpose. Keep in mind that the same cover letter will be going to all employees, many of whom have varying degrees of responsibility and education levels.

What are the problems with rote benefit statements?

Most prospects understand what insurance does but using rote, superficial benefit statements can create problems, such as: Experienced insurance professionals may become bored with the message, so their benefit statements sound flat and are less effective.

What is the difference between a feature and a benefit?

Feature vs. Benefit. A feature is a characteristic of a product/service, company, person’s experience, etc. A benefit is what that feature does for customers. For example: Feature: There’s no charge for using other bank’s ATMs. Two of its benefits: You can get cash when you need it, and save money.

What is the benefit category of appealing to self-image?

The benefit category of appealing to self-image certainly includes bolstering ego. For example, some private banking clients may like the idea of being part of an “exclusive” group. However, this category is mostly about all the other flavors of personal self-image or company-image.

How many categories of benefits are there?

A single feature can easily have more than one benefit, and we can describe benefits in thousands of ways. However, benefits fall into just six categories: Convenience. Save money. Increase money or value. Peace of mind. Appeals to self-image. Fun or enjoyment.

Is expressing benefits a skill?

Features and benefits: a sales and service basic, right? Yes, expressing benefits is a fundamental skill but that doesn’t mean pros don’t need refreshers. Here’s a mini-lecture on why working on benefit statements is a good idea: There are now more opportunities for expressing benefits. We’re communicating via text and chat and email ...

What is profited amount?

The benefit statement templates are the personalized form of keeping track of your income and profits. There are records where you can maintain all your income and profits such as insurance. The profited amount is the insurance amount you get on the damage of your property etc. This is an example of the benefits.

Can profit percentage be recorded?

There are many instances of getting the profit or benefit. The profit percentage can be noted and recorded in the statement. Whenever, you have to keep the records of various accounts for yourself. Then make the benefit recording statement for that.

Can you personalize your own statement for recording and tracking of your accounts?

Moreover, you can personalize your own statement for recording and tracking of the accounts. This will help you out in calculating the profits and taxation . The profits are to be noted as it can change the whole scenario of your accounts.

How to write a purpose statement for a company?

Consider the following: 1. Form a purpose statement committee. Consider forming a committee of employees from a wide range of departments so you can incorporate different perspectives into your purpose statement. Encourage all members of the committee ...

What is purpose statement?

A purpose statement, sometimes called a "position statement," is a sentence that describes a company's focus as it pertains to its audience, whether that’s clients, customers, patients, parents or any other group or demographic. A purpose statement describes the overarching reason that a company exists, how it should conduct itself and ...

What are some examples of purpose statements?

Here are some examples of purpose statements that you can use to create your own: Example 1: "Our purpose is to inspire every family in the world to enjoy Sunday dinner together.". Example 2: "Our purpose is to support the health and well-being of our planet and everyone who lives here.".

Why is a purpose statement important?

A purpose statement is important because it helps define what the organization is all about, which is beneficial to customers and employees. Companies may use a purpose statement for the following reasons:

Why is it important for employees to understand what drives the business?

When employees understand what drives the business and how customers benefit, they can better understand their role in helping the company realize its purpose. This will likely increase motivation among all employees who want to make a difference and care about the work they do for customers.

How can a company meet its goals?

Meet company goals. A company is better able to meet its goals when there is a purpose statement that helps drive the business. All employees, from new hires to executives, know the direction the company is going in and that their contribution matters. When everyone is operating under the same purpose, it can be a fully functioning business ...

Why is it important to communicate purpose?

Communicating a strong company purpose increases this feeling because employees feel like part of a team working toward the company’s common goal. Along with a value statement, a purpose statement allows employees to operate within the core values that make up the organization and to feel good about the work they're doing.