Here are a few tips for writing features and benefits:
- Place the best benefit you have in the header so that people will read beyond this.
- Add more benefits to bullets in your copy.
- Include features to supplement and further explain benefits.
- Highlight a key benefit (or problem you avoid) in your headline or subhead.
- Use bullet points to list a series of features and benefits, because they're easy to scan; mention the most important points first or last.
What are features and benefits?
Features are facts about products or services; they add credibility and substance to your sales pitch Benefits give customers a reason to buy because they explain how your product or service improves their lives To translate features into benefits, answer the question “So what?” Persuasive copy requires a mix of features and benefits.
How many advantages and features should you have for each feature?
For each Feature think of at least two Advantages. For each Advantage explore, as best you can, from a customer’s point of view, how that could make their life easier, more productive, or less stressful. And, crucially, how that might make them FEEL.
What does feature mean in describing a feature?
In describing a feature, indicate that it is a part of the product or service description. For example, features on a car would be power steering, electric windows and air conditioning; on a cellphone, large screen, touch and email access.
What does your website features mean to your readers?
Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them. What’s your website like? Full of features? Or are you telling your readers what these features mean for them? Features are facts about products or services; they add credibility and substance to your sales pitch
How do you write a feature benefit statement?
How to Write a Benefit Statement in 5 StepsIdentify the Problem. If you're having the right conversation with your customer, this should be the easiest step. ... Highlight a Feature. Which aspect of the product or service is going to alleviate their problem? ... Spotlight the Benefit. ... Present an Action. ... Share the Result.
What are examples of features?
An example of feature is freckles. An example of feature is a guest speaker at an event. An example of feature is a cover story in a magazine. An example of feature is a new movie coming out.
How do you sell using features and benefits?
How to use feature-benefit sellingStudy a product or service's features. ... Identify benefits of the features a product offers. ... Start your pitch by asking questions. ... Locate customer needs. ... Make connections for customers.
How does a feature differ from a benefit?
Features are what the product or service does, describing which attributes set it apart from the competition. Benefits describe why those features matter and how they help the target audience.
How do you write a feature?
Five tips on how to write a feature article:1) Find the right market. A good writer begins by finding the right audience for their work before developing the content. ... 2) Develop a strong angle. ... 3) Keep it factual. ... 4) Provide added value. ... 5) Edit your work.
How do you write a feature writing sample?
5 Tips for Writing a Captivating Feature ArticleDo your research. Feature stories need more than straight facts and sensory details—they need evidence. ... Have a compelling headline. ... Open with intrigue. ... Connect the dots. ... Make sure it pays off.
How do you describe the features of a product?
Definition: Product features are a product's traits or attributes that deliver value to end-users and differentiate a product in the market. The battery life of an electronic device can be considered a feature. So can the fabric or other materials a suitcase is made from.
What is a feature benefit chart?
A feature benefit chart goes over a product's features so that consumers can see what the product offers.
Why do features tell but benefits sell?
Features tell, benefits sell. Features are often technical in nature, describing what the product or service does. Benefits, on the other hand, paint a picture of success in the prospect's mind of how it will change their life in some way.
What is an example of a benefit?
An example of a benefit is the payment you receive from the insurance company if your house burns down. An example of a benefit is a dinner intended to raise money for the Susan G. Komen foundation.
Should you sell features or benefits?
Ask not what your customer can do for you, but what your product can do for your customer. Yes, that's right, you need to sell benefits not features. If you are not focusing on the benefits that your product or service has for its intended audience/customer, then you're not just doing it wrong.
Which is more important features or benefits?
Although benefits are generally more important than features, there are some times when features make all the difference: When all the products in a category provide the same basic benefits, a unique feature may provide a competitive advantage.
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What is the difference between features and benefits?
Features are facts about products or services; they add credibility and substance to your sales pitch. Benefits give customers a reason to buy because they explain how your product or service improves their lives.
How to highlight a key benefit?
Highlight a key benefit (or problem you avoid) in your headline or subhead. Use bullet points to list a series of features and benefits, because they’re easy to scan; mention the most important points first or last. Avoid technical language your reader doesn’t understand.
What are the benefits of designing a kitchen?
Real benefits connect to your customer’s desires, such as saving time; reducing costs; making more money; becoming happier, healthier, more relaxed, or more productive. Let’s say you design beautiful kitchens. You can answer So what? in different ways: You’ll have a kitchen where you can relax and feel at home.
How to help clients with their desires?
Sneak into your client’s minds. Learn what they secretly dream of. Understand how you can fulfill their wishes and desires. And how you can help them avoid trouble and hassle. When you connect your know-how and enthusiasm to your client’s desires, the magic happens. Your business will grow. You can increase your fees.
How to keep your reader's attention?
To keep your reader’s attention, you need to introduce a problem now and then. People want to avoid problems and glitches. They don’t want to get any hassle. So rather than be positive all the time, you introduce a problem, and you immediately draw your reader’s attention.
What does it mean when you talk about your business?
When you talk about your business, you have a sparkle in your eye. You love sharing your knowledge. And your enthusiasm is contagious. That’s what your friends and clients tell you.
PREFER TO READ?
Here’s the transcript of the video of you’re a reader rather than a watcher…
So What? Why Does That Matter To Me? (The Ladder to Emotional Resonance)
What you need to do in order to come up with more compelling benefits that reflect on those features is what I call a “W” test, and that is saying to yourself, “So what? Why does this matter to me?”
Examples of Features and Benefits Of Products
Now let’s take a look at a few different examples, two from Conversion Copywriting 101 and the third from another online copywriting course (courtesy of copywriter Belinda Weaver).
The Importance of Features and Benefits to Readers and Writers
Now that you have a few different examples highlighting the difference between features and benefits, I’d like to pose the question:
When to Use Features and Benefits In Our Writing
According to writer Lianna Patch in Conversion Copywriting 101, we should lead with the benefits, because of their ability to connect with a person’s desire to better their life.
An Example of How We Can Use Features and Benefits In Our Writing
You liked your 2 GB of the BoxDrop trial. And now you’re considering getting a subscription with the cloud storage service. So next time, you won’t lose your entire term paper because you forgot the USB at the school library.
What does "feature" mean in business?
Which means that you turn a Feature in to an Advantage. “We are a big company (Feature), which means that we have the resources to help solve your problem” (Advantage). Remember, an Advantage is still only our best guess at what a customer might be looking for.
What is an advantage?
An Advantage is something we think might be a Benefit to a customer. The trouble is that most salespeople who don’t know the difference are much happier talking Features AT customers rather than finding out Benefits FROM customers.
Product Features vs Benefits Defined
After seeing a product that piques your interest you spend most of your time checking out the features and benefits. This tells you what you need to know.
How to Pinpoint The Best featuers and Benefits
To pinpoint your best benefits, especially if you find your self with more than you'd want to write out, no problem. Just take the features you have and ask yourself the "so what" question for each one. Then keep asking until you can't think of anymore that make sense.
What Most People Forget When Writing Features and Benefit Examples
Something else to add to the feature vs benefit equation is the "HOW."
Product Bullet Points
Like mentioned earlier, bullets need to provide quick bits of information that your readers need to retrieve relatively fast.
Summary
I hope these can be some basic steps to help you start writing better features, benefits, and bullets
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What is product feature?
This comes from a fundamental misunderstanding of the differences between features and benefits. Product features are the characteristics of your product . These are the plain facts about the product – its size, weight, and functionality. These are elements that are more important in the production stage. But when it comes to the selling stage, ...
What is benefit in marketing?
Benefits are the outcome and result that the customer will experience by using your product – the reason why a visitor converts into a custome r. Remember, consumers don’t buy things for the sake of buying them – they want to solve their problem. Get out of the product bubble.
What is the idea behind the statement "You shouldn't tell the customer what you've produced"?
The idea behind his statement was that you shouldn’t tell the customer what you’ve produced, but instead the value they will gain from your product. And, although this is a simple idea, many marketers fail to apply it. Many businesses describe their product in the way that they see it, not in the way to attract a customer.
What Is a Feature?
Features focus on your product or service itself. Features are centered on functionality — how something works, what it does, why it’s better or unique.
What Is a Benefit?
Benefits, on the other hand, focus on the outcome of your product or service. Benefits are centered on self-interest — why someone would care to purchase your product, how it might improve their life.
1. Start with an Action Verb
Believe it or not, people actually do want to be told what to do — even (especially?) from your business. They want to be wowed by your marketing, not confused by your message.
