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what are the benefits of a merger

by Carrie Bradtke Published 2 years ago Updated 1 year ago
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Advantages of a Merger

  1. Increases market share. When companies merge, the new company gains a larger market share and gets ahead in the competition.
  2. Reduces the cost of operations. The investments on assets are now spread out over a larger output, which leads to technical economies.
  3. Avoids replication. Some companies producing similar products may merge to avoid duplication and eliminate competition. It also results in reduced prices for the customers.
  4. Expands business into new geographic areas. A company seeking to expand its business in a certain geographical area may merge with another similar company operating in the same area ...
  5. Prevents closure of an unprofitable business. Mergers can save a company from going bankrupt and also save many jobs. ...

What are the advantages of a merger?

Suppose I told you that:

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  • Your power supply would emit zero greenhouse gases by 2035.
  • Your pandemic-delinquent electric bill would be forgiven.
  • If you live in a rural area and don’t have electricity, $2 million would be used to get you service.

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What makes a good merger?

  • Is your goal to increase market share?
  • Do you want to enter markets contiguous to the ones you already play in?
  • Do you want to acquire new products, processes and intellectual capital?
  • Do you want to increase your economies of scale so that you can be the low-cost company in your market?

More items...

What are the advantages and disadvantages of mergers?

Mergers can save a company from going bankrupt and also save many jobs. Disadvantages of a Merger . 1. Raises prices of products or services. A merger results in reduced competition and a larger market share. Thus, the new company can gain a monopoly and increase the prices of its products or services. 2. Creates gaps in communication

What is the difference between a merger and an acquisition?

What’s the Difference Between a Merger and an Acquisition?

  • The Main Difference Between Mergers and Acquisitions. The primary difference between mergers and acquisitions is that a merger is the combining of two organizations into an entirely new entity, while ...
  • About Mergers. ...
  • About Acquisitions. ...
  • Carrying Out M&A Successfully. ...

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What is the benefit of merger?

A merger occurs when two firms join together to form one. The new firm will have an increased market share, which helps the firm gain economies of scale and become more profitable. The merger will also reduce competition and could lead to higher prices for consumers.

What are the advantages and disadvantages of a merger?

Pros and Cons of MergersAdvantages of mergers. Economies of scale – bigger firms more efficient. ... Disadvantages of mergers. ... Network Economies. ... Research and development. ... Other economies of scale. ... Avoid duplication. ... Regulation of Monopoly. ... Prevent unprofitable business from going bust.More items...•

How do mergers benefit consumers?

Mergers may improve product quality, which benefits consumers. For example, the merger of two start-up software companies could result in better quality products and faster time-to-market as the merged entity takes advantage of the research capabilities and facilities of their legacy companies.

Do mergers benefit the economy?

Over the years, corporations and economists have argued that mergers benefit consumers by increasing efficiency, reducing production costs, and, in turn, lowering prices.

Why would a company want to merge?

Companies merge to expand their market share, diversify products, reduce risk and competition, and increase profits. Common types of company mergers include conglomerates, horizontal mergers, vertical mergers, market extensions and product extensions.

How do employees benefit from mergers?

Better Job Security Merging with another company often creates a more stable company, which can help employees feel more secure in their jobs. Another advantage to a merger, particularly when it results in a more financially stable business, might be the possibility of a higher rate of pay.

Are company mergers good?

"The vast majority of mergers are actually pro-competitive," he says. "They're actually good for consumers." Merged companies accomplish price cuts by operating more efficiently, reducing redundancies in staffing and other areas and streamlining operations, Noel says.

What are five possible reasons for mergers?

The most common motives for mergers include the following:Value creation. Two companies may undertake a merger to increase the wealth of their shareholders. ... Diversification. ... Acquisition of assets. ... Increase in financial capacity. ... Tax purposes. ... Incentives for managers.

How do stakeholders benefit from mergers?

Companies often merge to boost shareholder value by entering new markets or gaining greater share in those where they already compete.

What happens when 2 companies merge?

The stocks of both companies in a merger are surrendered, and new equity shares are issued for the combined entity. An acquisition is when one company takes over another company, and the acquiring company becomes the owner of the target company.

Is Merging better for a business than being acquired?

Mergers are considered to be a more friendly corporate restructuring strategy. This is because they are voluntary and mutually beneficial for both companies involved. In contrast, acquisitions generally carry a more negative connotation because the term entails that one company completely consumes another.

What are the 3 types of mergers?

The three main types of mergers are horizontal, vertical, and conglomerate.

Why do companies seek mergers?

Summary. Companies seek mergers to gain access to a larger market and customer base, reduce competition, and achieve economies of scale. There are different types of mergers that the companies can follow, depending on their objectives and strategies. A merger is different from an acquisition. Mergers happen when two or more companies combine ...

What happens after a merger?

After the merger, companies will secure more resources and the scale of operations will increase. Companies may undergo a merger to benefit their shareholders. The existing shareholders of the original organizations receive shares in the new company after the merger. , consequently increasing profits.

How do mergers happen?

Why do Mergers Happen? 1 After the merger, companies will secure more resources and the scale of operations will increase. 2 Companies may undergo a merger to benefit their shareholders. The existing shareholders of the original organizations receive shares in the new company after the merger. 3 Companies may agree for a merger to enter new markets or diversify their offering of products and services#N#Products and Services A product is a tangible item that is put on the market for acquisition, attention, or consumption while a service is an intangible item, which arises from#N#, consequently increasing profits. 4 Mergers also take place when companies want to acquire assets that would take time to develop internally. 5 To lower the tax liability, a company generating substantial taxable income may look to merge with a company with significant tax loss carry forward#N#NOL Tax Loss Carryforward A Net Operating Loss (NOL) or Tax Loss Carryforward is a tax provision that allows firms to carry forward losses from prior years to offset future profits#N#. 6 A merger between companies will eliminate competition among them, thus reducing the advertising price of the products. In addition, the reduction in prices will benefit customers and eventually increase sales. 7 Mergers may result in better planning and utilization of financial resources.

What is vertical merger?

A vertical merger occurs when companies operating in the same industry, but at different levels in the supply chain, merge. Such mergers happen to increase synergies, supply chain#N#Supply Chain Supply chain is the entire system of producing and delivering a product or service, from the very beginning stage of sourcing the raw materials to the final#N#control, and efficiency.

How is merger different from acquisition?

Mergers happen when two or more companies combine to form a new entity, whereas an acquisition is the takeover of a company by another company.

What is the difference between a congeneric and a product extension merger?

Such mergers happen between companies operating in the same market. The merger results in the addition of a new product to the existing product line of one company. As a result of the union, companies can access a larger customer base and increase their market share. 2.

How can companies achieve economies of scale?

Companies can achieve economies of scale, Economies of Scale Economies of scale refer to the cost advantage experienced by a firm when it increases its level of output.The advantage arises due to the. such as bulk buying of raw materials, which can result in cost reductions.

1. A Larger Market Share

One of the most obvious benefits is the increased market share a merger or acquisition can bring. By hoovering up other organizations within your industry, you’re ensuring a greater slice of the total market is yours.

2. Access to Industry-Leading Talent

The more niche a job market, the greater the lengths an organization will go to get the very best individuals. Sometimes, the only way to ensure the best talent works for you is by acquiring or merging with another company.

3. Exploring New Markets

Despite the challenges of today’s landscape, growth remains the number one priority for CEOs in 2021. One of the fastest ways to grow is to enter a new market and reach customers who were previously inaccessible.

4. Lower Costs, Increased Profit

The hope for any M&A is it’ll lead to fewer costs and higher profits. By operating on a bigger scale, organizations can increase access to capital and reduce costs thanks to stronger bargaining positions with suppliers.

5. Favorable Taxes

Acquiring a company based in another country can result in a wide range of benefits, including lucrative markets and access to new talent. Plus, many governments offer tax reductions once M&A are complete.

6. Diversification

It’s good business practice to have as diverse a portfolio as possible. A key benefit of an acquisition is to bring other tools, products and services under your organization's umbrella.

7. Cornering Future Value

Sometimes it’s difficult to see which companies will thrive and which will fail in the future. However, it’s often quite straightforward. Some of the biggest deals of all time were carried out because it was obvious what the future held.

Why do businesses need acquisitions?

These include: Obtaining quality staff or additional skills, knowledge of your industry or sector and other business intelligence. For instance, a business with good management and process systems will be useful to a buyer who wants to improve their own.

What is the purpose of diversification?

Diversification of the products, services and long-term prospects of your business. A target business may be able to offer you products or services which you can sell through your own distribution channels. Reducing your costs and overheads through shared marketing budgets, increased purchasing power and lower costs. Reducing competition.

Why is a business with good management and process systems important?

For instance, a business with good management and process systems will be useful to a buyer who wants to improve their own. Ideally, the business you choose should have systems that complement your own and that will adapt to running a larger business. Accessing funds or valuable assets for new development.

5 Benefits of a Business Merger

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Economies of Scale

M&A brings economies of scale by helping companies increase access to capital, enhance production volume, lower costs, improve bargaining power with distributors, and much more.

Economies of Scope

When the production of one product reduces the cost of producing another related item, this is economy of scope in action. Companies can achieve it cost-effectively by manufacturing a wider variety of goods in tandem, rather than producing a smaller variety or each product independently.

Synergies

In M&A, synergy refers to the combined value and performance of two companies being more significant than the sum of the separate parts, meaning that one plus one will equal three.

Better Access to Talent

M&A gives companies opportunities to retain and integrate highly skilled talent from other companies. The company’s increase in size and stature after restructuring also attracts the best talent in the market.

Diversification of Risk

As the acquiring company’s revenue streams increase after an M&A, the organization can diversify the risk across those revenue streams.

Increased Strength to Weather Tough Times

M&A makes companies robust and capable of enduring tough times. Strong, combined companies perform better in constantly changing, global markets.

Diversification of Portfolio

Another benefit M&A offers is the opportunity to widen the range of services and products. A significant difference between a successful company and a struggling company is diversification. It provides a competitive edge to the parent organization over other companies working in the same product line.

How do mergers and acquisitions help companies?

Mergers and acquisitions allow companies to spread risk across different revenue streams by the diversification of the products, services, and prospects for the business . If one revenue stream falls short, the business will still have several other income streams to fall back on and continue operation. By diversification of risk, the company can ensure sustainability for the long run.

What does merger and acquisition mean?

Mergers and acquisitions mean greater financial strength for both companies involved in the transaction. Having greater economic power can lead to higher market share, more influence over customers, and reduced competitive threat. In most cases, bigger companies are harder to compete against.

Why do small businesses fail?

Some small businesses are family or privately owned. Once the founder retires , there is a risk of business failure because there may not be a clear succession plan for the business. This can put employees out of work and impact suppliers to the business. A merger or acquisition is one strategy to help ensure business continuity, reduce interruptions in the operation, and provide job security for employees.

Is merger and acquisition cost effective?

Setting up production centers, buying machinery and equipment, building storage places, and initiating distribution channels are costly. It is more cost-effective to merge with another company already equipped with the facilities you require. Furthermore, the transaction will also bring all the other merger and acquisition benefits that will contribute to business success.

What is the difference between merger and acquisition?

It is important to differentiate a merger from an acquisition. The merger is indicative of a strategy that seeks to amalgamate two or more businesses. Operations are combined into a single entity, in order to accomplish specific short and long term goals. An acquisition, on the other hand, can be related somewhat to a corporate takeover. Acquisitions involve one company acquiring the assets and shares of another business.

How can a business make operations as efficient as possible?

To make operations as efficient as they can be, a business will only be as successful as the team behind it. Professionals working in various departments may not be privy to mergers or acquisitions at the onset. However, once either becomes a reality, they will lend their expertise to the company in its present form.

Why is merger and acquisition important?

One of the biggest reasons for Merger and Acquisition is that it helps in diversification.

How does merger affect the industry?

The Merger or Acquisition of two or more companies eliminates competition in an industry . It not only lessens the level of competition but also saves the advertising expenses of the company.

What is acquisition in business?

On the other hand, Acquisition takes place when an entity purchases another entity with its consent. Thereby the buyer company acquires all the assets and resources of the target company. It combines the other organization with itself. There exist common reasons for Merger and Acquisition, such as it enables enterprises to expand and change ...

What is merger and acquisition?

Many a time, people deliberate the terms of Merger and Acquisition as one. However, there is a considerable amount of differences amidst them. A Merger is the union or coming together of two entities into a single entity. In simple words, when two companies voluntarily decide to merge and form a new company, ...

Why do companies do mergers and acquisitions?

There exist common reasons for Merger and Acquisition, such as it enables enterprises to expand and change the nature of their businesses. Besides, De-mergers is also at par with Merger & Acquisition in India as it comprises the division of one entity into two or more entities.

Why is collective funds better than separate units?

The collective funds and finances of a merged company will be more and their utilization may relevantly be better than in the separate units. It helps to bridge the gap between the companies with a short gestation period and a longer gestation period.

What does the saying "more the merrier" mean?

As the wise saying of the more, the merrier indicates that the things get better when more people come along. Likewise, when one or more companies decide for Merger and Acquisition, they can plan their resources in the best possible way.

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Economies of Scope

  • Mergers and acquisitions bring economies of scope that aren’t always possible through organic growth. One only has to look at Facebook to see that this is the case. Despite providing users with the ability to share photos and contact friends within its platform, it still acquired Instagram and …
See more on dealroom.net

Synergies

  • Synergies are typically described as ‘one plus one equalling three’: the value that comes from two companies working together in tandem to make something far more powerful. An example is provided by Disney acquiring Lucasfilm. Lucasfilm was already a huge cash generator through the Star Wars franchise, but Disney can add theme park rides, toys and merchandise to the custome…
See more on dealroom.net

Opportunistic Value Generation

  • Some of the best deals happen when a company isn't even actively pursuing an acquisition. The hallmark of these acquisitions is that the purchase price is less than the fair market value of the target company’s net assets. Often these companies will be in some financial distress, but a deal can be made to keep the company afloat while the buyer benefits from adding immediate value …
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Increased Market Share

  • One of the more common motives for undertaking M&A is increased market share. Historically, retail banks have looked at geographical footprint as being key to achieving market share and as a result, there has always been a high level of industry consolidation in retail banking (most countries have a group of “Big Four” retail banks. A good example is provided by the Spanish ret…
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Higher Levels of Competition

  • The larger the company, in theory, the more competitive it becomes. Again, this is essentially one of the benefits of economies of scale: being bigger allows you to compete for more. To take an example: there are currently dozens of upstart companies entering the plant-based meat market, offering a range of vegetable-based ‘meats’. But when P&G or Nestle begin to focus on this mark…
See more on dealroom.net

Access to Talent

  • Ask anybody in the recruitment industry where the biggest talent shortages currently are, and the answer will invariably be a variant of ‘people that can code’. Why is this? Firstly, because of the huge demand for coders in the so-called fourth industrial revolution. But also because all of the best coders are working for large silicon valley technology companies. The biggest always have …
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Diversification of Risk

  • This goes hand-in-hand with economies of scope: By having more revenue streams, it follows that a company can spread risk across those revenue streams, rather than having it focus on just one. To return to the example of Facebook: Some analysts suggest that younger eyeballs are turning away from the social media giant towards other forms of social media… Instagram and Whatsap…
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Faster Strategy Implementation

  • Mergers and Acquisitions may be the best way to make a long-term strategy to become a mid-term strategy. Suppose a company wants to enter the Canadian market; it could build from the ground up and hope that it reached the desirable scale in five to ten years. Or it could a business, its client base, distribution, and brand value and benefit from them all upon closing of the acquis…
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Tax Benefits

  • Acquisitions can sometimes bring tax benefits if the target company is in a strategic industry or a country with a favorable tax regime. The example of US pharmaceutical companies looking at smaller Irish companies and moving their headquarters to Ireland to avail of its lower tax base is a case in point. This is referred to as a ‘tax inversion’ deal. The most well-documented version wa…
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Why Do Mergers Happen?

  1. After the merger, companies will secure more resources and the scale of operations will increase.
  2. Companies may undergo a merger to benefit their shareholders. The existing shareholders of the original organizations receive shares in the new company after the merger.
  3. Companies may agree for a merger to enter new markets or diversify their offering of produc…
  1. After the merger, companies will secure more resources and the scale of operations will increase.
  2. Companies may undergo a merger to benefit their shareholders. The existing shareholders of the original organizations receive shares in the new company after the merger.
  3. Companies may agree for a merger to enter new markets or diversify their offering of products and services, consequently increasing profits.
  4. Mergers also take place when companies want to acquire assets that would take time to develop internally.

Types of Merger

  • 1. Congeneric/Product extension merger
    Such mergers happen between companies operating in the same market. The merger results in the addition of a new product to the existing product line of one company. As a result of the union, companies can access a larger customer base and increase their market share.
  • 2. Conglomerate merger
    Conglomerate merger is a union of companies operating in unrelated activities. The union will take place only if it increases the wealth of the shareholders.
See more on corporatefinanceinstitute.com

Advantages of A Merger

  • 1. Increases market share
    When companies merge, the new company gains a larger market share and gets ahead in the competition.
  • 2. Reduces the cost of operations
    Companies can achieve economies of scale,such as bulk buying of raw materials, which can result in cost reductions. The investments on assets are now spread out over a larger output, which leads to technical economies.
See more on corporatefinanceinstitute.com

Disadvantages of A Merger

  • 1. Raises prices of products or services
    A merger results in reduced competition and a larger market share. Thus, the new company can gain a monopoly and increase the prices of its products or services.
  • 2. Creates gaps in communication
    The companies that have agreed to merge may have different cultures. It may result in a gap in communication and affect the performance of the employees.
See more on corporatefinanceinstitute.com

More Resources

  • Thank you for reading CFI’s guide to Mergers. To keep advancing your career, the additional resources below will be useful: 1. Due Diligence 2. M&A Considerations and Implications 3. Diseconomies of Scale 4. Types of Synergies
See more on corporatefinanceinstitute.com

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