what are the benefits of a professional instagram account

The benefits of using professional Instagram accounts

• Post scheduling. Instagram offers its own internal post scheduling for business accounts, so you can set up content to go out ahead of a scheduled date.
• Access to analytics. Called “Insights,” Instagram’s analytics are another of the benefits of professional Instagram accounts.
• Shoppable posts. ...

Full Answer

Why do I need a professional Instagram account?

In short, a professional Instagram account will enable you to increase your discoverability and access valuable tools to measure and track your progress along the way. These measurement tools are referred to by Instagram as Insights.

What are the benefits of Instagram for business?

The more touchpoints your brand has with a consumer, the more likely they are to purchase from you over competitors! Those are the top 10 benefits of Instagram for business! While building your Instagram can consist of a lot of hard work, the benefits of Instagram are worth the effort in the end!

What is the difference between personal and professional accounts on Instagram?

Whereas personal profiles are all about the basics, Instagram Professional Account users gain access to a ton of advanced features like built-in contact information, Swipe-Up links, audience insights, analytics, promoted posts, and the ability to schedule posts.

What is an Instagram business profile and how does it work?

As mentioned above, an Instagram business profile is an enhanced version of your standard profile. That means that when you upgrade, you get a host of new features that you can use to make your account more compelling.

What does a professional Instagram account do?

Professional Instagram accounts will allow you to view 'Insights' into your content, activity and audiences. On the Insights tab you will be able to view your Reach, Impressions, Interactions, and follower demographic to improve your Instagram engagement and exposure continuously.

Is it worth switching to a professional Instagram account?

There are definitely pros to switching to an Instagram business account, like: You get insights and statistics about your followers. You also get data on impressions, reach, website clicks and can see viewer trends without leaving the app.

What is the difference between a normal Instagram account and a professional account?

Sure, personal Instagram accounts let you post the same great photos as an Instagram business account, but a business account comes with more premium features. This means more ways for your potential customers or clients to reach you, as our first benefit explains.

What happens if I switch to professional account on Instagram?

An Instagram business profile gives you access to promoted posts and Instagram ads, providing you with tools to grow your reach and engagement. Instagram ads use the same powerful advertising tools as Facebook, so you can set up, run, and track campaigns the same way you do with Facebook ads.

Which type of Instagram account is best?

Recommended Users Instagram creator accounts are ideal for rising influencers, content producers, artists, public figures, and those looking to build their personal brand.

Can you switch back from professional account?

If you've converted your personal Instagram profile to a business account, you can switch it back at any time.

How can I increase my followers in Instagram?

10 Ways to increase Instagram followersOptimize your Instagram account. ... Keep a consistent content calendar. ... Schedule Instagram posts in advance. ... Get partners and brand advocates to post your content. ... Avoid fake Instagram followers. ... Showcase your Instagram everywhere. ... Post content followers want. ... Get the conversation started.More items...

How do I earn money from Instagram?

How to earn money from Instagram in India?Affiliate marketing (posting/ promoting affiliate links)Brand sponsorship posts.Instagram shopping (selling products/ cultivating business on Instagram)Reviewing products.Promoting brands/ products.Becoming an Instagram marketing consultant.Becoming an influencer.More items...•

What are the benefits of Instagram?

One of the biggest benefits of Instagram is that you can take all of the information and data you gather from it… . …and use it across all of your other marketing efforts. All of the website traffic you send from Instagram can be retargeted on other platforms as well such as Facebook, Google, etc.

What percentage of Instagram users take action?

In addition to this, 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post. Now, an Instagram advertising post (or an Instagram ad) is different than an organic post you’d publish on your Instagram account.

What is a target market on Instagram?

Having said that, Instagram is a great tool for learning the ever-changing likes and dislikes of your customer base and followers.

When did Instagram start?

Instagram has come a long way since it originated in 2010, and businesses are starting to take note. Mark Zuckerberg, CEO of Facebook, saw so much potential in the platform and the benefits…. …of Instagram that he bought it out just 18 months after it launched for $1 billion, and the platform has continued to grow since.

Is Instagram still a new platform?

There are several clear-cut methods to generate sales, leads, and more via Instagram. However, Instagram is still a relatively new platform (compared to other social media sites), and new app updates are rolling out all the time.

Who bought Instagram?

As stated previously, Instagram was bought out by Facebook CEO Mark Zuckerberg a few years back. Due to this, Instagram’s capabilities rapidly broadened to start matching Facebook’s capabilities. Facebook is known for having one of the most advanced social media advertising platforms.

Does Instagram have the same tracking as Facebook?

This benefit of Instagram may seem obvious, but you’d be surprised at how many companies invest in platforms without gauging the effectiveness of it! Since Instagram uses the same Ads Manager platform as Facebook, it has all of the same tracking capabilities that Facebook has.

Why is Instagram important?

Perhaps one of the most significant benefits of an Instagram business profile is that you’ll have access to more information. If you’re currently relying on a personal account to gather new followers, then you probably don’t have a lot of data on which of your Instagram posts and stories are the most popular, or how different content performs. ...

What is business profile on Instagram?

As mentioned above, an Instagram business profile is an enhanced version of your standard profile. That means that when you upgrade, you get a host of new features that you can use to make your account more compelling.

What is Instagram Insights?

Instagram Insights is the native social tracking tool that Instagram uses to provide you with data on impressions, engagement, audience demographics and more.

Is Instagram verified?

Instagram verification is something that countless Instagram users want, but only a few get. There are a lot of complicated steps involved in getting “Instagram verified,” but it’s safe to say that you’ll have a much easier time getting that little blue tick if you have an Instagram business account.

Can you add links to your Instagram story?

If you can add links to your stories, then you can potentially send your customers to product pages and other valuable sites in your online portfolio. This instantly makes your business-level stories more effective than your standard Instagram posts, which don’t allow clickable links. 5.

Is Instagram more likely to roll out features to dedicated users than standard #grammers?

Finally, while there’s no substantial evidence that suggests people with Instagram business accounts will access new features before the rest of us, it’s safe to say that Instagram is more likely to roll features out to dedicated business users than standard #Grammers.

Why is Instagram business profile less engaging?

Since social networks are all about connecting with others and engaging with them, an Instagram business profile may make followers less likely to engage with you than a personal page because they may perceive your account as promotional.

What is the difference between a personal Instagram account and a business Instagram account?

What's the difference between a personal Instagram account and a company account? The most significant difference between a personal and a business Instagram account is that a business account has a range of advanced features that a personal statement does not. Here are a few of the additional features:

What is a business Instagram account?

Simply put, an Instagram business profile is an account that allows your followers to quickly identify your Instagram feed as that of a company rather than a person. The easiest way to say whether an Instagram account is set up as a business profile is to look at the bio, similar to how you'd look for a blue checkmark to define a confirmed account.

What do you gain from switching to Instagram?

You gain knowledge about your followers. If you switch to an Instagram company profile, you'll get access to additional features like insights and analytics. Although the analytics are simplistic and straightforward, they still give you insight into who your followers are and what they want.

How many characters are in Instagram bio?

Any marketer knows that you have a finite amount of space in your Instagram profile. With a personal account, you only have 150 characters and the option of including one clickable connection, making it challenging to decide what to include in that limited space.

What is a brand profile?

A brand uses a business profile if you see any buttons that allow you to contact the company directly. The company profile has a few other features that you won't find on a regular Instagram account, in addition to making it easy for followers to contact you.

Is Instagram advertising successful?

When it comes to ads on Instagram for a company, it is undeniably successful. Take, for example, Michael Kors' very first Instagram advertisement. Compared to a non-promoted post from the brand, the ad earned four times the number of likes.

Why is Instagram important?

With story ads and the ability to directly connect with your customers and clients immediately (and one billion monthly users ), an Instagram account is an important part of any solid digital marketing strategy.

How to switch to business Instagram?

How to switch from a personal to Instagram business account 1 Open Instagram 2 Go to Settings (tap on your profile, then tap the three lines to the right of your name) 3 Scroll down and tap “Switch to business profile” 4 Create a business profile (fill in as much information as possible) 5 Start posting

Why is social media analytics important?

Analytics for social media can help you better understand your audience. This means you can give them the information and the products they are looking for, which builds a relationship that will grow over time .

Where is the swipe up prompt on Instagram?

The “swipe up” prompt appears at the bottom of an Instagram story post and allows users to swipe directly to the website page the story references. For example, if you are a healthcare company in a region affected by a natural disaster, your Instagram story can “swipe up” to local resources and crucial information.

Is social media just your business?

Social media is not just your business shouting in the wind – it includes the echo of voices back in the form of questions and responses to your posts. Don’t leave ‘em hanging. Use Instagram story ads: Stories are one of the most popular features of Instagram. Don’t sleep on this powerful format.

Can you swipe up on Instagram?

More importantly, it also makes it much easier to get people to your website directly, a common challenge with Instagram. You can also “swipe up” for a specific product, event, or service, tracking the visits and effectiveness of your post.

Is Instagram a business account?

Instagram business accounts offer access to premium features. Sure, personal Instagram accounts let you post the same great photos as an Instagram business account, but a business account comes with more premium features. This means more ways for your potential customers or clients to reach you, as our first benefit explains.

What is the difference between a personal and professional Instagram account?

What’s the difference between a personal and professional account? In short, a professional Instagram account will enable you to increase your discoverability and access valuable tools to measure and track your progress along the way. These measurement tools are referred to by Instagram as Insights.

How many users does Instagram have?

Instagram has had over 1 billion users for a while now and its popularity is growing all the time with new features added regularly.

Is it free to change your Instagram account?

It is free to change your account from personal to business and once you understand the importance of each insight and feature, a professional Instagram account is a fantastic free resource for your business .

What are the benefits of Instagram ads?

By taking advantage of Instagram ads, you can generate leads, increase conversions, and grow your follower base. Post Scheduling: With an Instagram Professional Account, marketers and social media managers now have the ability to automatically schedule their brand posts instead of having to manually post content.

How many people use Instagram?

Drawing in more than 1 billion monthly active users, Instagram still dominates the internet as one of the most popular social media networks worldwide. With a platform that big, making a name for yourself on Instagram is a crucial first step towards making yourself recognizable online, especially if you’re a digital creator or a brand.

How to switch to professional account on Facebook?

Go to the “Settings” tab and tap “Account”. In Account Settings, hit “Switch to Professional Account” at the bottom of the page. Choose a Professional Account: Influencers should use a “Creator” account while Brands should use “Business”. Connect your Facebook Page.

What is a professional account?

Visually, Professional Accounts allow you to edit your information in a seamless manner that is more appealing to the eye. When a potential new follower stumbles upon your account, they can clearly spot your brand’s industry, an address, and a contact button right on your profile.

What is a swipe up on Instagram?

Swipe-Ups are an exclusive marketing tool only reserved to Instagram Professional Accounts with more than 10K followers. While hard to earn, they are definitely worth using to take the hassle out of sharing multiple specific links to your followers.