101 Examples Features vs. Benefits
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What is the difference between features and benefits?
- The feature is basically the characteristic or specification of the company’s offering, i.e. ...
- A feature describes “what” your product is/has/does. ...
- The product features are based on factual information, whereas the product benefits tend to create an emotional connection with the target audience so that they can easily relate to the ...
Do you know the difference between features and benefits?
Summary: The difference between features vs benefits. Features are facts about products or services; they add credibility and substance to your sales pitch. Benefits give customers a reason to buy because they explain how your product or service improves their lives.
What are features and benefits?
Users also will be able to use added security measures, such as facial recognition, fingerprint identification or other methods to increase the security of their account. Live assistance and virtual chat -- Users will be able to chat with a live representative during business hours, using the mobile app or website.
Is it a feature or a benefit?
The company rolled out an “I’m Vaccinated” profile feature on its platform today to help users identify if a person whom they are interested in has been vaccinated. This also helps them match with like-minded love interests who have taken the jab.
What are features & benefits?
The difference between features and benefits: A feature is a part of your product or service, while a benefit is the positive impact it has on your customer. Think about your favorite pair of jeans.
What are features and benefits in sales?
Features describe a product's functionality. They may also represent points of differentiation from your competitors. A benefit is what those features do for the customer — not in the way they work, but in the way they change your life. The features you highlight may remain consistent from customer to customer.
How do you write features and benefits?
Here are a few tips for writing features and benefits:Place the best benefit you have in the header so that people will read beyond this.Add more benefits to bullets in your copy.Include features to supplement and further explain benefits.
What are examples of features?
The definition of a feature is a part of the face, a quality, a special attraction, article or a major film showing in the theatre. An example of feature is a nose. An example of feature is freckles. An example of feature is a guest speaker at an event.
What is an example of a benefit?
An example of a benefit is the payment you receive from the insurance company if your house burns down. An example of a benefit is a dinner intended to raise money for the Susan G. Komen foundation. That which is helpful; advantage; financial assistance; gain; privilege; profit.
What is a feature of a product?
Definition: Product features are a product's traits or attributes that deliver value to end-users and differentiate a product in the market. The battery life of an electronic device can be considered a feature.
What you mean by features?
A feature is a distinctive trait or a special attraction. Feature can also mean to give special attention to something. The word feature has several other senses as a noun and a verb. A feature is a unique quality or characteristic that something has.
What are benefits of a product?
Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived.
Which is more important features or benefits?
Although benefits are generally more important than features, there are some times when features make all the difference: When all the products in a category provide the same basic benefits, a unique feature may provide a competitive advantage.
What are some examples of product benefits and features?
The following are illustrative examples of a product benefit.Objectives. A product that allows a customer to achieve an objective. ... Convenience. ... Usability. ... Productivity. ... Efficiency. ... Sustainability. ... Peak Experience. ... Durability.More items...•
How do you turn a feature into a benefit?
Here's how you transform any feature into a tangible benefit:1) Clearly define the feature itself. ... 2) Describe why/how the feature is a benefit to the client. ... 3) How is that different than others? ... 4) Why is that better? ... 5) Pose a closing question.
What is feature Advantage Benefit examples?
An advantage is what that feature does, and how it helps. These are factual and descriptive but do not yet make a connection as to how it will make users' life better. For example: 'It automatically keeps only the clearest picture of a similar set, and deletes the rest. Your photo storage is reduced on average by 80%.
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How to Describe Features and Benefits on Your Website
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When selling, do you need to sell with benefits and support with features?
When selling, you need to sell with benefits and support with features. This is easier said than done. Many marketers struggle to describe the benefits of their product, but there are a couple of cool ways of doing it.
What is the benefit pyramid?
The Benefits Pyramid. A handy way to look at features and benefits is with the Benefits Pyramid. The pyramid represents the different levels of benefits, starting with “Features”. These are the descriptive facts about your product. The next level is “Advantages”. This is what differentiates your product from your competitors.
What are the benefits of a symlink?
Ultimate benefits align with the customer’s self-interest and what they’re looking for. Some of the things people want are to: 1 Look attractive 2 Be respected 3 Be loved 4 Be admired 5 Be more productive 6 Make more money 7 Be happy 8 Have good health 9 Have less stress 10 Have more leisure time
What is the special feature of the kettle?
There are a number of features on the kettle but its special feature is that it boils water fast. This feature, like all features, is a fact about the product. To flesh out the benefit the dialogue would go like this: This electric kettle boils water quickly.
What is persuasive copy?
Persuasive copy requires a mix of features and benefits. Imagine you’re selling an oven. One of its special features is a fast preheat system. Fast pre-heating is a feature, because it’s a fact about the oven – it explains what the oven does.
What are the benefits of designing a kitchen?
Real benefits connect to your customer’s desires, such as saving time; reducing costs; making more money; becoming happier, healthier, more relaxed, or more productive. Let’s say you design beautiful kitchens. You can answer So what? in different ways: You’ll have a kitchen where you can relax and feel at home.
How to help clients with their desires?
Sneak into your client’s minds. Learn what they secretly dream of. Understand how you can fulfill their wishes and desires. And how you can help them avoid trouble and hassle. When you connect your know-how and enthusiasm to your client’s desires, the magic happens. Your business will grow. You can increase your fees.
How to highlight a key benefit?
Highlight a key benefit (or problem you avoid) in your headline or subhead. Use bullet points to list a series of features and benefits, because they’re easy to scan; mention the most important points first or last. Avoid technical language your reader doesn’t understand.
What is the difference between features and benefits?
Features are facts about products or services; they add credibility and substance to your sales pitch. Benefits give customers a reason to buy because they explain how your product or service improves their lives.
How to keep your reader's attention?
To keep your reader’s attention, you need to introduce a problem now and then. People want to avoid problems and glitches. They don’t want to get any hassle. So rather than be positive all the time, you introduce a problem, and you immediately draw your reader’s attention.
What does it mean when you talk about your business?
When you talk about your business, you have a sparkle in your eye. You love sharing your knowledge. And your enthusiasm is contagious. That’s what your friends and clients tell you.
Why is it important to see the environment surrounding a car from multiple angles?
This is because the benefits of the feature are implied; being able to see the environment surrounding the car from multiple angles makes it significantly easier to parallel park and avoid obstacles, improving overall safety. The reader doesn’t need to be explicitly told how these features will benefit them.
Does WordStream have messaging?
WordStream also uses this principle in its messaging. Yes, we’re proud of the functionality and features offered by our products, but we also know that prospective customers want to know how our software can help them, which is why this messaging features prominently throughout our site.
Is QuickBooks a good bookkeeping software?
Here’s the first ad: QuickBooks is definitely one of the best-known bookkeeping software solutions available on the market. However, there’s very little branding going on in this ad, missing an opportunity to leverage potential brand-name recognition. The headline also needs work.
Where does Dan Shewan live?
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
Does feature based marketing work?
As we’ve seen, feature-based marketing can – and does – work well for certain businesses and product lines. However, for many small businesses, identifying and highlighting how their products and services can improve the lives of their customers is often a much more powerful strategy, from the very first ad of a campaign to the copy used on a website.
Is iPhone 7 slimmer than iPhone 7?
They may be slimmer, lighter, and generally “sexier” (if you’ re comfortable applying this kind of label to a phone), but today’s iPhone 7 is largely identical to its much older predecessors. After all, a smartphone is a smartphone – there’s only so much they can do, and genuine differences between iterations are few.
Do mobile devices live and die?
Mobile devices live and die by their features, and the enormous popularity of “unboxing” videos on YouTube (a surprisingly large online subculture that began with toys before moving on to consumer electronics) tells us that feature-driven marketing can work wonders – if done well.
What does "feature" mean in business?
Which means that you turn a Feature in to an Advantage. “We are a big company (Feature), which means that we have the resources to help solve your problem” (Advantage). Remember, an Advantage is still only our best guess at what a customer might be looking for.
What is an advantage?
An Advantage is something we think might be a Benefit to a customer. The trouble is that most salespeople who don’t know the difference are much happier talking Features AT customers rather than finding out Benefits FROM customers.
Features vs Benefits
The main difference between Features and Benefits is that features consist of the statements or words that specify the qualities of the given product or service that is being talked about, whereas comparatively, on the other hand, the benefit consists of the statements or words that shows how the product or service has improved or revolutionized the customer life..
What are Features?
The characteristics that are persisted by the product are determined by the qualities consisted of them. The features related to the product are released or given by the given company itself. In the corporate sector, the term feature is very important for the company as it is the main prospect for them to sell their product or service.
What are Benefits?
The term is related to the observations or output received or experienced by the customer by themselves after the use of their respective products or services given by the company.
Main Differences Between Features and Benefits
The meaning of the term Features is related to something that helps in determining the qualities of the product or service for the customers who is about to use it, whereas comparatively, on the other hand, the meaning of the term Benefit is related to something which is observed after consuming the services of the product by the customer.
Conclusion
To conclude, the discussion of the given terms is that they might be used as interchangeable normally in daily lives. These are the terms that are very common in use for referencing the interchangeable meaning of one another.
What is a feature benefit matrix?
A feature-benefit matrix is pretty simple. It’s simply a grid where you list features in the first column. Then, for each feature, you can list benefits in the following columns. Additionally, some feature-benefit matrices will have another column where you can list a call to action for each feature and benefits.
What is a feature in marketing?
Features are facts about the product or service you’re selling. Features are objective. Entrepreneurs, marketers, and small businesses sometimes emphasize features when they should be emphasizing benefits. Features describe, but it’s benefits that generate sales.
What do people think of a business?
Usually, when people think about a business, they think of an organization that employs many people. Not every business is like that, though. In fact, many small businesses are one-person...
Is the product and service section of a business plan?
Yes, this post is about the product and service section of the business plan. No, it’s not about the sales and marketing section. That will be covered in the coming weeks.
Is a business plan a marketing document?
You have to focus on how it will improve your customers’ lives. At least for the sake of marketing. Remember, the business plan is also a marketing document.
Is it hard to convey benefits?
Other times, not so much. For some features, it can be difficult to convey the benefits in an appropriate manner. Products that are status symbols can have such a problem. It could be tough to say that the benefit of a product is that the customer’s friends and family will be jealous of them.
Why do features matter?
Features always matter because they provide your customers with hints about how well your product or service will deliver its benefits. Although benefits are generally more important than features, there are some times when features make all the difference: 1 When all the products in a category provide the same basic benefits, a unique feature may provide a competitive advantage. For example, when all boom boxes played tapes and CDs, the one with the bass booster stood out even though the benefit to the consumer was minimal. As another example, when all leadership consultants referred to similar performance improvement outcomes, the ones who developed online diagnostic tools distinguished their work from competitors. 2 When products or services can be easily compared with competitors’—as the Internet makes increasingly possible—consumers can choose products and services with the most features. Thus, even though most cell phones will provide its owner with the same general benefits for communication, a person considering which cell phone to buy may not choose a certain model if it is missing a feature not found on a competitor’s phone. For example, if one phone has Bluetooth connectivity and a second one does not, consumers may choose the one with this extra feature even if they don’t even know what Bluetooth connectivity is. It’s not that such connectivity is important, it’s just that it is so easy to compare the feature sets.
What are the benefits of an oven?
Benefits are the reasons customers buy the product or service. For example, the benefits of some ovens to buyers include safety, ease of use, affordability, or—in the case of many ovens that feature stainless steel casings—prestige. Just like products, services differ from one another in having distinctive features and benefits, ...
Why is it important to understand benefits?
Given that benefits are ultimately more important to your customers than features , it is imperative that you understand the benefits your products and services provide, emphasize these benefits in your sales efforts, and update your products and services when new or additional benefits are desired by your customers.
Why is it important to highlight benefits in marketing and sales efforts?
By highlighting benefits in marketing and sales efforts, you’ll increase your sales and profits. It’s important to remember that customers buy products and services because they want to solve a problem or meet a need.
Why are features important?
Features can communicate the capability of a product or service. But features are only valuable if customers see those particular features as valuable. You want products or services with features which customers perceive as valuable benefits. By highlighting benefits in marketing and sales efforts, you’ll increase your sales and profits.
What is the difference between benefits and features?
The distinction between the terms benefits and features is an important concept in developing and marketing a product or service. Features are characteristics that your product or service does or has. For example, some ovens include features such as self-cleaning, smooth stovetops, warming bins, or convection capabilities.
What is the purpose of an oven?
Every product or service has a purpose. For example, the purpose of an oven is to bake raw food, but not all ovens have the same features and benefits. The uniqueness of a product or service can set it apart from the competition. Features can communicate the capability of a product or service.
Why do companies design products with features that offer specific benefits?
This is because benefits play a powerful role in driving customers to make purchases, use a product with fidelity and develop brand loyalty over time.
Why is it important for customers to make their own connections about a product?
When customers can make their own connections about a product's features and benefits, they can more easily understand the goals of a product. This can be especially useful in situations where a product's features present benefits that a customer may not have otherwise considered as desirable.
What is the benefit of a product?
Benefits are the consequences or outcomes that customers experience by using a product or service. In most cases, a product or service's benefits present a solution to meet a customer's needs and are an influential factor in a customer's reasoning for making a purchase. For example, a new pair of glasses that feature a screen with impact-resistant ...
How to implement feature benefit selling?
In order to implement feature-benefit selling as a part of your sales strategy, you must be able to understand the features that make a product or service unique.
What is a feature benefit matrix?
You may be able to create a feature-benefit matrix—a chart that directly correlates benefits with features—to use throughout your sales process. While identifying benefits, it's important to remember that some features can present multiple benefits simultaneously.
What is GPS service?
GPS services that don't rely on data. Customers can visit destinations without access to data services, such as remote outdoor locations, and still use GPS to guide them. Using this matrix, sales professionals gain a better understanding of the phone's features and benefits.
What is a smart phone company?
A technology company that sells laptops, phones, watches and other smart devices has created a line of products specifically designed for durability and outdoor use. These products have features like impact-resistant glass, waterproof technology and GPS services that don't rely on access to data, among others.
Features vs. Benefits: What’s The difference?
- What is a Feature?
Simply, a feature is something that your product has or is. For SaaS companies, this is typically functionality offered by a software program that enables users to do something. Other examples of product features might include razors with five-blade heads, power drills with interchangeabl… - What is a Benefit?
Benefits are the outcomes or results that users will (hopefully) experience by using your product or service – the very reason why a prospective customer becomes an actual customer. Image via WebEngage Monk Although it might seem counterintuitive, consumers rarely want to buy things …
Why Are Features and Benefits Often Confused?
- As with so much of marketing, the main reason why so many businesses confuse features and benefits comes back to intent. Marketers often spend a great deal of time in the weeds examining common problems experienced by their target markets. As such, it’s easy for marketers to forget that, to the layperson, the benefits of using their product may not be immediately obvious. Put a…
Using A Feature-Benefit Matrix
- If you’re a marketer, the chances are pretty decent that you’ve come across the term “feature-benefit matrix.” Despite sounding suspiciously like one of those godawful buzzwordsthat so many marketers are seemingly obsessed with, feature-benefit matrices are actually really useful documents. Feature-benefit matrices help marketers ensure their messaging is consistent, relev…
Examples of Feature-Driven Marketing
- So, with all that tiresome theory out of the way, let’s take a look at some examples of marketing messaging from both a feature and benefit perspective. First up, feature-driven marketing.
Benefit-Driven Marketing
- So, now that we’ve seen how product features can take center-stage in a marketing campaign, let’s look at some examples of benefit-driven marketing.
Features vs. Benefits in Ad Copy
- By now, it should be clear that focusing on the benefits of your products or services can be significantly more effective than highlighting its features. But how does this translate when it comes to ad copy, the vital first step in securing new business for many advertisers? Let’s take a look at two real ads to illustrate how focusing on benefits can be much more powerful than high…
Marketing Campaigns
- As we’ve seen, feature-based marketing can – and does – work well for certain businesses and product lines. However, for many small businesses, identifying and highlighting how their products and services can improve the lives of their customers is often a much more powerful strategy, from the very first ad of a campaign to the copy used on a website. Regardless, if you r…