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what are the benefits of pinterest for business

by Mr. Laverna Mitchell Published 3 years ago Updated 2 years ago
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Top 5 benefits of a Pinterest business account.

  • 1. Spot emerging trends. Pinterest is the number one platform where consumers share products, designs and trends that they’re loving. To ensure that ...
  • 2. Increase brand authority.
  • 3. Drive website traffic.
  • 4. Access your analytics.
  • 5. Run ads and promoted Pins.

Top 5 benefits of a Pinterest business account
  • Spot emerging trends. Pinterest is the number one platform where consumers share products, designs and trends that they're loving. ...
  • Increase brand authority. ...
  • Drive website traffic. ...
  • Access your analytics. ...
  • Run ads and promoted Pins.
Jul 28, 2020

Full Answer

How Pinterest can benefit Your Small Business?

More Benefits of Pinterest for Companies

  • With creative sharing of your content or blog you will get more leads, sales and conversions. ...
  • Pinterest is absolutely free to use. ...
  • You can reach your target audience that means your content will specifically reach to the people whom you want.

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What is Pinterest and how does it work for business?

The idea was that, for a monthly per-user fee, companies could use Gmail for their company email addresses and also have secure access to Google Docs, Calendar, and other applications. You can’t set this service up unless you own a domain name.

Why should I use Pinterest for my business?

Wondering how to get started here?

  • Step one:
  • Step two:
  • Step three: Why Use Pinterest for Business #1. Pinners come to shop! Pinterest works differently than other social media platforms, like Facebook or Instagram.

How can Pinterest help my business?

Pinterest is a wonderful way to collect your marketing messages all in one place:

  • Share an audio pinboard with your clients and prospects (e.g., http://soundcloud.com/entrepreneuronfire ).
  • Or, send them the link to a particular podcas t pin (e.g., http://www.pinterest.com/pin/222857881534637391/ ).
  • Take them directly to a slideshow (e.g., http://www.pinterest.com/pin/15621929930219062/ ).

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Is Pinterest still good for business?

We've pretty much answered the question we asked in the title of this post already: Yes, Pinterest is absolutely a good platform to advertise on. It's most beneficial for businesses with visual products or those who can create content that appeals to Pinterest's core demographics.

Is Pinterest business account worth it?

With a business account, you'll have more control over branding and content attribution on the platform – as well as access to more marketing tools. Drive traffic and grow your customer base by integrating campaigns, creating compelling ads, and using the Pinterest Ads Manager.

Is it better to have a personal or business Pinterest?

A personal account allows you to create boards, create pins, repin content, and engage with other users on the platform. In contrast, a Pinterest business account comes with distinctive features that are great for businesses of all sizes. You can easily switch your personal Pinterest account to a business account.

What is the difference between Pinterest and Pinterest for business?

The main difference between the two is that Pinterest now states that any account that wishes to use Pinterest for commercial purposes must create a business account and agree to the business-specific TOS.

How much does a Pinterest business account cost?

freePinterest business accounts are free, as are personal accounts! You can have up to four accounts on Pinterest in any combination of personal or business.

Is it worth posting on Pinterest?

Since we know Pinterest has very similar characteristics of Google I think it is at least important to have a consistent presence on the platform. So the short answer is yes. Pinterest is definitely worth your time.

Can I make my personal Pinterest account a business account?

If you have an existing personal Pinterest account and would like to connect your personal and business accounts to easily sign in with the same email, you can either create a linked business account or convert your personal account into a business account .

What are the topics on Pinterest?

These topics mostly being food, cars, fashion and travel.

Is Pinterest a good social media site?

If your products are primarily aimed at women, especially millennial women of upper-middle-class background, then Pinterest can be a very lucrative online social media site to expand to because around 70% of users are women.

Is Pinterest the same as Instagram?

Pinterest is similar to Instagram in the sense that both sites primarily involve photo-sharing and have a largely visual orientation, however, what makes Pinterest unique is that a very high proportion of users use the site just for planning purchases which is not true for, say, Instagram.

Why is Pinterest good?

Pins get you more inbound links. Because every pin includes a link, it makes it easy to lead it back to the source of the image. Just think of how many visitors you can bring to your website by posting images of your products on Pinterest.

Why is Pinterest important?

One pin can lead to ten pins, which can lead to another ten pins, and so on. Benefits of using Pinterest. Increased awareness.

Why is Pinterest better than Twitter?

Pinterest is 80% more viral and 3x more effective at generating leads than Twitter. So, here are the top 6 reasons you should start utilizing Pinterest for your business, regardless of what type of business it is! Pinterest converts more browsers into buyers. Pinterest helps to reduce the number of steps from discovery to conversion, ...

Does Pinterest work with Facebook?

Pinterest integrates with your website, Facebook profile, and Twitter account.

Is Pinterest a good search engine?

Sometimes it’s good to think of Pinterest as a big, visual search engine. People often turn to it during the research phase of their planning. They also turn to Pinterest for inspiration. I’m pretty sure most of us have tried at least one recipe for Pinterest…

Is Pinterest the fastest growing website?

The popularity of Pinterest spans multiple generations. In 2012, many considered Pinterest to be one of the fastest growing websites in history. Pinterest is 80% more viral and 3x more effective at generating leads than Twitter.

Is Pinterest good for business?

Many businesses are wary about using Pinterest for business, but you don’t have to be! There are many positive reasons that you should be utilizing this social media network for your business, but here are 6 of the main reasons.

Why do people use Pinterest?

Pinterest enhances this experience with the ability to designate boards to a single product or service and prolong the life of a campaign because pins last forever. With 88% of Pinners finding new ideas like new meals to cook with your brand of tortilla chips, or the idea to train for a triathlon with your workout app, the opportunities are virtually endless.

Why is Pinterest a good platform for branded content?

Plot twist: Pinterest is the perfect platform for branded content as well. Why? Well, the purpose of branded content is to give context to your product/service and help your users envision themselves using your product or service.

How many people use Pinterest every month?

We’re gonna give you some context on 93% really quick. More than 175 million people (Pinners) use Pinterest every month. 93% of 175 million Pinners is 162,750,000 million people using this social media platform to plan their purchases. Can you even pronounce that number correctly on the first try? Yeah, we can’t either.

What platforms do brands use influencers on?

Many brands use social media influencers on platforms like Instagram, Twitter, and YouTube to help users on these platforms find their brand. In fact, 49% of people say they rely on recommendations from influencers when making purchase decisions. Pinterest has a very similar demographic to audiences on these platforms.

Is Pinterest good for business?

There you have it. Five of the many benefits—based on the numbers—of using Pinterest for your business. Whether you are a large business with a loyal following, or a small Detroit startup just getting your name out there, Pinterest is a platform that should not go overlooked as part of your marketing/advertising strategy. Per usual, if you see the benefits of using Pinterest, but don’t feel like doing it yourself; contact Marketing Supply Co. to help with any of your social advertising needs!

Is Pinterest a good platform for advertising?

Pinterest has a very similar demographic to audiences on these platforms. Keeping this in mind, Pinterest isn’t necessarily the best platform for advertising with influencers, but a solid Pinterest strategy can stand alone when introducing people to your brand.

What is the most prominent characteristic of Pinterest?

Hubspot states that one of the Pinterest’s most prominent characteristics is the ability to “r educes the number of steps from discovery to conversion” as the platform’s visitors convert into leads or sales faster than from other social media sources.

What is Pinterest app?

What is Pinterest? Pinterest works like your favourite photo album or a mood board. Launched in 2010, the social bookmarking site, with both a website and a mobile app, enables users to post, or “pin” images fund on the Internet to self-created theme-based photo galleries called pinboards, or simply “boards”.

What is a place pin on Pinterest?

Pinterest Place Pins are a special type of pins that allow associating image pins with geographic locations and extra information such as addresses and phone numbers. You can use Pinterest Place Pins for business networking and cross promoting your brand locally with other non-competitive businesses, especially with those enjoying a substantial followers count. Genuine Scooters – an independent scooter manufacturer from Chicago – takes advantage of this strategy by identifying interesting, local, off-the-main-stream spots like restaurants and bars in their neighborhood and pinning them to the boards as a perfect destination for a weekend scooter adventure. If you add another local business as a place pin, you are very likely to find that they will return this favour and promote you back.

Does Pinterest have no follow?

Beware, however, of the fact, that links from pins to your site are “no-follow”.

Is Pinterest bigger than Facebook?

Although smaller than Facebook, Instagram, and Twitter and rated just at the sixth place among major social networks in terms of monthly active user count – Pinterest has one strong attribute that other platforms only envy: that is the USERS who are eager to share their dream products, plans, and aspirations.

Is Pinterest a female platform?

Pinterest holds a proud tag of being the most female-skewed social platform in the world. According to The Wall Street Journal, a 2014 comScore study found that approximately 71% of Pinteresters were women. Most of them are U. S. based as another 2015 report published by eMarketer reveals that only 30% of the platform users were from outside the U.S. In fact, in the prestigious social networks club, only Facebook boasts a higher percentage of the online U.S. female audience that, let’s make it clear, is the audience with enormous spending power.

What is the benefit of Pinterest?

In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. ...

Why is Pinterest important?

It’s important not to ignore Pinterest for social media marketing purposes, because bringing in more traffic could help you drive in more business. Pinterest allows an easy way to draw users to your website and browse through what you have to offer.

How to engage customers on Pinterest?

You can comment on their pins or create boards that allow you to repost pins from other users. This engagement will help you form a stronger bond with your customers and hopefully increase customer loyalty.

What is the purpose of Pinterest?

Pinterest makes it simple to find and interact with potential customers. You can comment on their pins or create boards that allow you to repost pins from other users.

Why is it important to not ignore Pinterest?

It’s important not to ignore Pinterest for social media marketing purposes, because bringing in more traffic could help you drive in more business.

Why do people use Pinterest?

Many people with Pinterest profiles are using the site to search for and save products they like. By creating their own boards, they can pin items they are interested in purchasing. This makes Pinterest a useful site for social media marketing purposes and for turning profile browsers into customers. You’ll be able to use Pinterest to convert visitors into customers, as long as you link to your website, and make it easy for them to purchase from you.

Why is social media important?

Through exposure on social media sites, people will really get a feel for what your company is like, which will make you more relatable. In addition to direct mail marketingand email marketing, social media marketing on sites like Pinterest will help your company create a solid marketing strategy and draw in more business.

What are the disadvantages of Pinterest?

Along with Advantages are some Disadvantages of Pinterest…. The main advantage of Pinterest can also be its biggest disadvantage: it relies on images. That means you need to be very mindful of the images you post because it is the image that will attract followers.

When was Pinterest created?

Pinterest was founded by Ben Silbermann, together with Paul Sciarra and Evan Sharp, in March 2010 and is now a huge success, making it one of the top social media networks. It is considered as the darling of social media. Nine months after the launch, Pinterest already had 10,000 users registered.

What is Pinterest derived from?

Pinterest derived from two separate words, pin and interest. It is a web and mobile application company that operates a photo sharing website. It has defined itself as “the world’s catalog of ideas” or a visual discovery, collection and storage tool.

Why is Pinterest not clicking on my pins?

This may be more related to the fact of mis-tagging the pins. If your image does not sell , you pin will not be clicked on. Pinterest relies entirely on looks and not really text to sell ideas.

What are the best links to use for pins?

The links that are best to use are the ones that redirect to your product, landing, or home page.

Why is it important to have a good image?

Also, the right image should spark interest in the minds of users. The image should push them to dig deeper and get to know who you are.

Is Pinterest easy to steal?

Along those same lines, Pinterest makes it too easy to steal other people’s work. There is a lesser range of Men who are Pinterest users. 81% are female which means your business designed for men may not totally succeed. Instagram is only an iPhone and Android app.

What is the goal of Pinterest?

The goal of Pinterest is to make information be as useful as possible. People can choose to just follow boards if they want. They can choose to just repin images if that is their preference. This platform doesn’t offer the same hidden pressures to comment on content just to stay engaged with a certain brand.

What happens if you copy something and pin it to a different board?

When content gets copied by someone else and then pinned to a different board, you may lose the link to your content. This means your work is still being spread around, but it may not draw the same level of traffic back to your site. 5. Many boards on Pinterest are not necessarily business orientated.

How many people visit Brandon's blog?

Although millions of people visit Brandon's blog each month, his path to success was not easy. Go here to read his incredible story, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors." If you want to send Brandon a quick message, then visit his contact page here.

Is Pinterest business oriented?

Many boards on Pinterest are not necessarily business orientated. Pinterest is primarily a lifestyle social site. If your business fits in with this profile, then you’ll have a good chance to find success. If not, then you may need to alter your approach to the content that you’re creating so it can fit.

Can you pin to your Pinterest board?

For Pinterest followers, they can pin your content to their boards to share content they found to be interesting. Not only does this allow them to access your content on their time, but it also increases your brand’s exposure to those who are following that person’s boards. 4. Comments are optional on Pinterest.

Is Pinterest good for business?

Pinterest for Business can be an amazing experience. With the boards being public, your brand becomes very easy to research. This lets strangers become prospects on their own, allowing you to focus on what you do best – close the deal.

Is Pinterest conversion rate higher than Twitter?

This means that the conversion rates on Pinterest tend to be higher compared to rates from Twitter or Facebook. Conversions on Pinterest also tend to spend about 2.5x more per conversion than the other two platforms. Without a presence on Pinterest, this is money a business could be just throwing away. 7.

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